Media Kit Generator: Professional Press Materials
Use your OpenClaw agent to assemble a complete media kit with company overview, executive bios, fact sheets, brand guidelines, and asset descriptions ready for press distribution.
What You Will Get
By the end of this walkthrough, your OpenClaw agent will generate a complete, professional media kit that you can share with journalists, partners, and event organizers. The kit will include a company overview, mission statement, executive biographies, key facts and figures, product descriptions, brand guidelines, and a structured asset list, all written in polished, press-ready language.
A media kit is often the first impression a journalist or partner has of your organization. A disorganized or incomplete kit signals a lack of professionalism, while a polished one makes it easy for media to cover your story accurately. Your agent ensures every component is comprehensive, consistent, and current.
You will also learn how to maintain the kit over time by updating individual sections as your company evolves. Instead of rebuilding the entire kit from scratch, you describe the changes to the agent and it regenerates only the affected sections while keeping everything else intact.
Step-by-Step Setup
Follow these steps to create a media kit with your OpenClaw agent.
Provide Company Background
Share your company's history, mission, vision, and value proposition with the agent. Include founding date, headquarters location, number of employees, markets served, and any notable achievements or awards. The agent uses this to write a compelling company overview that positions your organization effectively for media audiences.
Supply Executive Information
For each executive you want featured, provide their full name, title, professional background, notable achievements, and a description of their role. Include any relevant educational credentials or board positions. The agent drafts polished biographies in both a long format for the full kit and a short format for quick reference.
Compile Key Facts and Figures
List the metrics that tell your company's story: revenue milestones, customer count, growth rate, market share, products shipped, or any other impressive figures. The agent organizes these into a fact sheet format that journalists can scan quickly and reference in their coverage.
Describe Your Products or Services
Provide descriptions of your main products or services, including their key features, target audience, and competitive differentiation. The agent writes concise, benefit-focused product descriptions that communicate value without marketing jargon, making them suitable for press use.
Define Brand Guidelines
Include your brand guidelines in the kit: logo usage rules, color palette with hex codes, typography specifications, and any restrictions on how your brand assets can be used. The agent formats these into a clear, visual-friendly section that makes it easy for media to use your assets correctly.
Create an Asset Directory
List all downloadable assets you provide to media, including logos in various formats, executive headshots, product images, and b-roll video descriptions. For each asset, the agent writes a description, file format, and resolution. This directory helps journalists find exactly what they need without back-and-forth emails.
Assemble and Review the Complete Kit
Ask the agent to compile all sections into a complete media kit document. Review the full kit for accuracy, consistency in tone, and completeness. Ask the agent to add a table of contents and contact information for media inquiries. Once finalized, the kit is ready for distribution to any journalist or partner who requests it.
Tips and Best Practices
Keep It Concise and Scannable
Journalists are busy and often review media kits under time pressure. Ask the agent to use short paragraphs, bullet points, and clear headings throughout the kit. Every section should communicate its key points within the first few sentences.
Include a One-Page Summary
In addition to the full kit, ask the agent to create a one-page summary that covers the essentials: who you are, what you do, key facts, and contact information. This quick-reference page is what journalists reach for when they need basic information fast.
Update After Every Major Milestone
Your media kit should always reflect your most current achievements, leadership team, and product lineup. After every major milestone, update the relevant sections through the agent. Stale information in a media kit damages credibility.
Prepare Multiple Versions
Create a full-length version for detailed inquiries and a condensed version for quick distribution. You might also create industry-specific versions that emphasize different aspects of your business depending on the audience. The agent can generate all versions from the same source material.
Frequently Asked Questions
Related Pages
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